{"id":4339,"date":"2022-06-17T15:37:38","date_gmt":"2022-06-17T13:37:38","guid":{"rendered":"https:\/\/www.mobee.de\/?p=4339"},"modified":"2025-05-07T13:54:39","modified_gmt":"2025-05-07T11:54:39","slug":"customer-loyalty-through-measurable-success","status":"publish","type":"post","link":"https:\/\/www.mobee.de\/en\/2022\/06\/kundenbindung-durch-messbaren-erfolg\/","title":{"rendered":"Customer loyalty through measurable success"},"content":{"rendered":"<p class=\"has-medium-font-size\">No high-tech equipment park or fancy wellness area alone will make customers happy. One of the most important factors for retaining a member at a facility is the regular presentation of training success. Success motivates, ensures satisfaction and is a basic prerequisite for turning new members into existing customers.<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/mobee360\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/mobee_360\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/mobee360\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/www.mobee.de\/wp-content\/uploads\/IMG_2061-1280x853.jpg\" alt=\"Trainer discusses the analysis result from the digital diagnostics with the customer using mobee360.\" class=\"wp-image-4340\" srcset=\"https:\/\/www.mobee.de\/wp-content\/uploads\/IMG_2061-1280x853.jpg 1280w, https:\/\/www.mobee.de\/wp-content\/uploads\/IMG_2061-640x427.jpg 640w, https:\/\/www.mobee.de\/wp-content\/uploads\/IMG_2061-768x512.jpg 768w, https:\/\/www.mobee.de\/wp-content\/uploads\/IMG_2061-1536x1024.jpg 1536w, https:\/\/www.mobee.de\/wp-content\/uploads\/IMG_2061-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Expectations are often very high, especially for newcomers. According to the IHRSA Association, a member decides in the first 6 to 12 weeks whether or not they will quit within the first year. This makes it all the more important to be able to demonstrate small and large successes at this early stage of the training experience.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Measurable success is also important for existing customers in order to keep them in the club in the long term. The focus here is primarily on long-term, qualitative success. Well-networked software solutions that bring together meaningful training analysis data from various diagnostic tools quickly and easily in one system are helpful for short and long-term motivation. This enables the visualisation of training development and a comparative presentation for individual success monitoring. By specifically analysing personal training data, we achieve a more intensive bond and thus a relationship of trust between trainer and trainee.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Training motivation is the resulting consequence and driving force behind the training programme. It motivates the member to visit the studio and train in a targeted manner according to the trainer's specific instructions. Maintaining this motivation leads to lasting customer loyalty and ultimately to the economic success of the studio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kundenbindung-als-wirtschaftliches-fundament\">Customer loyalty as an economic foundation<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The industry recognises the importance of long-term customer loyalty. This has been emphasised in various studies...<br><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\"><strong>Continue here. Read the complete article:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.bodylife.com\/so-werden-teststationen-zum-hauptkriterium-der-persoenlicheren-betreuung\/?fbclid=IwAR2bLSKgpHGMZ7pBRevYKArLHvZG3mxHS_gs1ODiVQwb2sXrANNZutlXY8k\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"56\" src=\"https:\/\/www.mobee.de\/wp-content\/uploads\/bl-logo-250px.png\" alt=\"bodylife lettering\" class=\"wp-image-4404\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fazit\">Conclusion<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Despite all the technical innovations: The human factor is still immensely important for customer satisfaction. The trainer is the link between the gym and the member; satisfaction and customer loyalty stand and fall with them. Good support from the trainer combined with tools that make success visible to the member are the basis for a profitable, long-term collaboration.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Author: <strong>Stefan<\/strong>&nbsp;<strong>Petri<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">has over five years' experience as a trainer, studio manager and concept consultant at R\u00fcckgrat Freiburg GmbH. He has a degree in sports science. He also holds a Master of Science in Business Management and an A-licence as a fitness trainer.<\/p>","protected":false},"excerpt":{"rendered":"<p>No high-tech equipment park and no fancy wellness area alone will make customers happy. One of the most important factors for retaining a member is the...<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"class_list":["post-4339","post","type-post","status-publish","format-standard","hentry","category-diagnostik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kundenbindung durch messbaren Erfolg<\/title>\n<meta name=\"description\" content=\"Kundenbindung durch messbaren Erfolg &#8226; Digitale Diagnostik\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobee.de\/en\/2022\/06\/customer-loyalty-through-measurable-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundenbindung durch messbaren Erfolg\" \/>\n<meta property=\"og:description\" content=\"Kundenbindung durch messbaren Erfolg &#8226; Digitale Diagnostik\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobee.de\/en\/2022\/06\/customer-loyalty-through-measurable-success\/\" \/>\n<meta property=\"og:site_name\" content=\"mobee\u00ae 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobee360\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T13:37:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T11:54:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobee.de\/wp-content\/uploads\/IMG_2061-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" 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