The all-round view with mobee® 360 - Title article SHAPE UP Business 4/2023
Eagles are known for their keen eyesight. They can spot even the smallest mouse from heights of over three kilometres. It is not for nothing that they are called "eagle eyes". Unlike us humans, the retina of birds of prey has an additional visual pit. The bird's gaze is not only directed forwards, but the field of vision is enormously extended by a lateral view. As a result, the eagle's scan misses virtually nothing. The Diagnostics platform mobee® 360 has a very similar approach: instead of focussing on just one topic, the screening manufacturer offers a holistic all-round view.
It wasn't always like this: mobee® 360 started over 20 years ago with a scan of the spine. A lot has happened since then and the company has developed significantly. This process is a particular highlight for Lara Nettekoven. The Head of Marketing has been actively involved in the process for eight years. "We are a great team and work well together. You can see that in the products and the customer feedback confirms our work," says Nettekoven happily.
Over 1,500 customers already rely on mobee® 360 diagnostics. mobee® 360 is now as broadly positioned as possible with eight different subject areas and provides you with all the relevant data for your customers.
The subject areas
mobee® flex
How agile are customers? In this area, mobility is analysed. The module is divided into two areas:
- mobee® fit: Muscular mobility and muscular imbalances are analysed according to Janda and Kendall.
- mobee® med: The therapeutic counterpart examines joint mobility using the clinical neutral-zero method.
mobee® core
The classic must not be missing, of course. In this section you will find everything to do with the back and torso.
- mobee® spine: The 3D spine check involves analysing posture, mobility and deep muscle stability.
- BackCheck®/LegCheck®: Maximum strength and force ratios are analysed with the help of the partner Dr WOLFF.
Well combined
There are overlaps in some modules. The combined modules delve deeper into the subject area and emerge with even more meaningful data:
- Back radar: It combines mobee fit and mobee spine. It focusses on flexibility, symmetry, posture and deep muscle stability.
- Back status: A mixture of targeted questions, visual tests, posture tests and mobility measurements ensures a holistic view of back health.
mobee® balance
What about coordination? The S3 Check Pro tests your balance and takes a closer look at your stability, sensorimotor skills and symmetry.
mobee® scale
Watch out fitness trainers! Of course, the composition of the athlete's body is particularly interesting. scale provides you with precise body data and body proportions. In addition, the lifestyle and possible disease risks can be analysed with a Questionnaire be included in the analysis. With the software from TANITA the body composition is measured using BIA. This provides the basis for good training planning and counselling. The success can be visualised directly through a progress chart. The partner InBody and Futrex are additional interfaces for mobee® scale.
mobee® metabolic
The rookie on the platform. The Breathing gas analysis takes a close look at the resting metabolism. There are also some questions about exercise habits. This is not only good for training, but also provides positive insights for nutrition and lifestyle.
mobee® mind
A permanent stress level above the normal level inhibits muscle building. Athletes often misjudge themselves and do not see stress as a burden. The Stress Pilot Pro objectively shows what reality looks like. The test doesn't take long and ensures more efficient training. Included are:
- RSA, ISRA and HRV test
- Questionnaire for a holistic approach
- Intelligent biofeedback training
- Results report via QR code
mobee® care
One target group is often neglected in screening: senior citizens. Yet the number of over-60s is growing due to demographic change. The eagle eye of mobee® 360 naturally has a place on its platform for golden agers. The focus here is on the Mobility:
- Evaluated, age-appropriate motor skills tests
- Medical history, therapy goals and awards
- Individual and organisation-specific recommendations for measures
mobee® performance
This module will be added to mobee metabolic over the next year. An even deeper analysis of endurance and breathing - this time under stress.
Easy to use
All subject areas can be displayed on one platform. This gives you a good overview. Newly acquired modules are simply activated and integrated into the overview. As different as the various levels are in their areas, they also have a lot in common: all areas are structured in the same way. It is therefore not difficult to introduce new topics. Operation is intuitive and no medical training is required. Thanks to the training courses, everyone is optimally prepared for the devices. In addition, mobee® 360 is also home to medical devices. These comply with medical standards and their frame of reference is based on scientific studies. The company works closely with researchers to enable you to analyse your customers as thoroughly as possible. It is of course important to communicate the results to the athlete in an understandable way. mobee® 360 relies on appealing visualisations instead of a jungle of numbers and on simple texts or instructions instead of medical jargon.
The service team will help you with the evaluation and answer any questions about the content. The support team is on hand to help with technical problems. The IT expert installs everything on site and sets up the central database. mobee® 360 is also open to existing systems: It is often possible to integrate them. This means you don't have to laboriously enter all the data five times. Special support is available for complex company software.
Numerous partners and interfaces facilitate the transition:
- medo.check, Theorg, Dr WOLFF, IPN
- EGYM, Thedex, Blackroll, fle-xx
- milon, TANITA, Just Functional, Cortex
- Magicline, Uniqa, InBody, BitSoft, MFT
- Sensopro, five, Yolii, Futrex, X-PHYSIO
You will receive extensive advice before making a purchase decision. Together with an expert, you will consider how mobee® 360 can be sensibly integrated into the everyday life of your organisation. Important points include the premises, the contract structure and the infrastructure. For example, it may be advantageous to only offer the screening to premium customers or to give every athlete a welcome scan right at the start. The deployment should be tailored to the individual needs of your studio. Even after a purchase, you are not on your own: 60 per cent of mobee® 360 employees are responsible for development, service and support. The company attaches great importance to ensuring that the analyses work smoothly and well.
The benefits of mobee® 360
The data obtained has clear advantages: it makes targeted training possible, which promises greater and more efficient success. The trainer receives suggestions for exercises based on the results, which can be customised to the needs of the athlete and the existing infrastructure. The data is available via a variety of channels, such as QR code or e-mail. The modules also work across the board and data from other screenings is included in the assessment.
The knowledge gained also increases the trust between trainer and athlete. Both can be sure that they are doing the right training and not any unnecessary or time-consuming exercises. The athlete gets a motivation boost as they can see their successes directly and clearly in front of them. They don't have to wait for their eyes to register their progress, but can see the improvement with a second scan - even if it is only small. This also ensures repeat and more frequent visits. After all, the athlete has seen that their training is bearing fruit.
Not everyone is able to assess themselves well. The data objectively shows the reality. Experience shows that many people close their eyes when it comes to stress in particular. The Stress Pilot can show you just how much stress you are under and how much it is hindering you in your work. Important: All screenings need a pleasant environment. After all, this is sensitive data. mobee® 360 takes the protection of this data extremely seriously and ensures the necessary security with data protection compliance (GDPR).
Field of application
Fitness studio
The company initially recommends a combination of mobee® flex, mobee® scale and mobee® mind. This covers the most important areas of action in the fitness industry: body composition and exercise show the status quo. Stress can have a very strong influence on these areas and should not be ignored in a holistic approach. As well as inhibiting muscle growth, stress also has negative consequences for gym-goers who want to lose weight: They often achieve little progress due to stress, but then attribute the failure to the wrong causes.
Physiotherapy
Doctors, clinics and therapists also benefit from screenings. Most of all mobee® core, mobee® flex, mobee® care and mobee® balance utilised. The screenings fit seamlessly into the workflows of therapists and trainers. Fitness centres that are connected to a practice should take a closer look at mobee® balance: The balance test provides insights for further exercises - especially in the area of health.
Time plays an important role in physiotherapy. The simple implementation saves the therapist a lot of time. Special programmes in mobee® fit and mobee® spine are specially designed for a shorter duration. The platform offers screenings lasting between five minutes and two hours. You simply choose the alternative that makes the most sense for your structure. However, the full programme provides a stronger message.
BGM
Time is also a factor in occupational health management. As a rule, there is only a 20-minute time slot per person. This needs to be utilised. The stress pilot is most frequently used in the company. In addition to mobee® mind but are also mobee® spine, mobee® fit and mobee® balance popular modules. Here too, the shorter alternative is a good option.
The platform can be an opportunity for studio operators to gain a foothold in the BGM sector: Many companies hire fitness experts for their company. With the advantages of mobee® 360, you have enough important arguments to get started.
A look into the future
Sure, we've already got to know mobee® performance. Analysing breathing and endurance under stress gives you even more detailed data. Nettekoven is satisfied with the breadth of the platform: "We have now covered all areas. That makes us holistic. That's 360 degrees." But mobee® 360 doesn't stop there. In future, the individual modules will be linked even more closely. "We want to go more in-depth," says Nettekoven, giving a small preview - an overview that links the data from all modules. Possible additions could include, for example, nutritional counselling or product recommendations based on all the data collected.
my mobee: The app for the platform
The free app for mobee® 360 is available in web and mobile versions. my mobee® is structured exactly like the original product: The eight subject areas are presented in an understandable way and are easy to use. Customers and patients can call up their data, results, successes and recommendations on their own mobile phones. To do this, however, they must be invited by at least one of the healthcare providers by e-mail.
What else the app has to offer you:
- Invitation and management of users and customers
- Overview of diagnostics solutions from the platform
- Licence management and download of software modules
- Product-specific webinars, tutorials, marketing kits and training materials
This article was created in collaboration with mobee® 360.
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